10 Easy Steps to Reach Today’s Multicultural Market
Are you losing opportunities to close sales because you are pre-judging the customer? Are you only prospecting and selling to people who are “just like you?” This program is for people who know the fundamentals of selling and marketing, and are looking for ways to increase results through effective relationship-building techniques for a diverse market that includes differences of age, gender, and ethnicity. Many of the marketing best practices in Lenora’s book, Real Sales Strategies that Work will be shared and discussed.
As a result of applying the principles and skills presented, you will be able to:
- Identify key behaviors that enhance respect and cooperation across diverse groups
- Quickly identify ways to connect with diverse prospects and develop trusting relationships
- Identify at least 5 resourceful ways to expand your multicultural prospect base
Identify the Four Cornerstones of Diversity and Inclusion Competency Development